The Key Questions

What did you learn?

I learnt that it feels really good to help an organisation to raise money to continue the amazing things they do. As well I learnt that working with a group is a really solid way to bounce ideas off of one another and to discuss what actions would fit our group needs the most. Everyone obviously isn't all going to agree with the ideas but as long as you come up with one good one then you can go off that idea and then continue to get ideas as you go along with the project.

What was your marketing strategy?

I think my marketing strategy was mostly to sell where no one else would because you want your product to be the only product and not have to compete with opposing groups and or products. So I sold to my family and connections because no one else would be able to market those people except myself.

What was your selling strategy?

I think my selling strategy was mostly to tell the facts. Explain to the people I was selling to where exactly their money was going and how it was going to help the organisation. No one whats to donate if they know it not going to help anyone out. So I told them about the company and how the donation would benefit mass amounts of people and most people were happy to oblige and donate.

What worked and why?

What worked was working with the team I had to supply a plan and ideas. Most important parts are the ideas of how to maintain a plan and stick to it. Everyone did their role and sold as much as they could in 48 hours. Also as I explain the selling strategy, just telling the truth was what worked in my opinion.

What did not work and why?

I think trying to get 8 people all together in 48 hours could have corresponded better but everyone has different schedules and priorities so its understandable.

Why was it fun?

It was fun because the competitive spirit of all the teams participating were out. Everyone wanted to win the bragging rights and everyone wanted to win the trophy. So just knowing everyone was in it to sell the most was the funniest part for me.

Why did your team work well together?

Because we all had a plan and we all stuck to it and sold the most hats we could in 48 hours. We also set up social media circle where we could all communicate together.

What obstacles did you overcome?

Selling people on why they should purchase a hat or to donate their hard earned money to an organisation that most have never heard off. In the end we got a lot of sales of donations and purchases which was awesome to overcome. Exceptionally as first year students, it was a challenge to find that confidence to go out sell but we did it and overcame it and that's what marketing and business is, overcoming sum thing to become successful.

11:30 struck the clock................

11:30 struck the clock in the lecture hall. Business students of St.Lawrence College all gathered and took a seat to await the exciting news of an amazing event that was about to hit SLC by storm.  "A Warm Welcome to all the students that are gathered here to participate in this event we are hosting. We came up with an event that would get the whole school involved in raising money for Enactus. We came up with the name Get Your Horns On." said organiser, Pam "The Screwdriver" Armstrong. As soon as Miss Armstrong divulged this information the room filled with 1st, 2nd and 3rd year business students became filled with excitement and anticipation.
 

So the event was broken down like this. 20 teams participating. All with one goal in mind, to raise as much money as they could either selling horns to teachers, students or general public and or getting donations online. The twist is that these participating teams would only have 48 hours to collect all these donations and submit it by Friday at noon to see who would win the trophy and bragging rights of the ultimate marketers of SLC 2013. Looking down at my watch it had now turned 12:15. As I started looking up and around the lecture hall everyone appeared to have their competitive and making money faces on.

As everyone got a team leader and got into their groups, so did I. I was now part of team seven along with eight other 1st year students like myself. Immediately we started to brainstorm all the possibilities of marketing and selling these products to best of our abilities. " We could sell them in res or maybe go out into the public " One the team members suggested. " Or we could put posters up around the school with our contact info" suggested another member of team seven. When the brainstorming process was over we decided to make a facebook group to further discuss our endeavours as well as keep in contact with the group leader. Following the end of our discussions we made our way to the back of the lecture hall to receive our product, the horns.

 

We now only had one thing on our minds to sell, sell, sell. As I walk with other team members of team 7 we approached a couple of teachers to see if they would like to donate. They were happy to oblige and participate in this amazing event to raise money for Enactus. As we saw how many people were happy to donate and help we quickly become enthralled with excitement with what we were doing. One donation after another kept rolling in by students, teachers, companies, parents, grandparents and many more sources.

 

The next two days were filled with new marketing ideas, selling, meeting new people and excitement. We had now raised over 500$ in just 48 hours which was an amazing feat considering that this was the first year participating in the event against 2nd and 3rd year marketing and business students. As Friday hit so did the deadline. As teachers combined the total amount of money all the teams made collectively, students waited patiently to hear who the winning team was.

 

So you want to hear the final total? A whopping $7,600 was raised in 48 hours. That was the highest amount made since the beginning years of this competition. And who was the winning team? Their was a tie for first and both teams were first years! So both teams shared the trophy and both received the bragging rights of raising the most money. It had been a crazy 48 hours but it was greatest 48 hours of college yet. The feeling of helping so many people felt amazing and made it all worth while. All I have left to say is did you get your horns on?